You may have noticed that we have a new brand! Our new logo has a more sophisticated look to communicate the importance of our message. Although we loved the playfulness of the original logo, our mission is a serious one that affects the health and well-being of today’s children. In addition to the physical benefits, we now know that spending time in nature is beneficial for children’s mental health. With pediatricians reporting stress levels in children at shockingly high rates, it’s important for everyone who influences the ability of children to access nature to know that spending time in nature is shown to provide a calming, stress-relieving environment for children and adults alike. Unstructured outdoor play and team-oriented problem solving activities at school also build much needed social skills in today’s wired generation.
The inclusion of the pencil is to symbolize the importance of schools in connecting 21st century children with nature. As our world becomes more urban, green schoolyards are increasingly seen as a place for students to access nature, as well as providing “nature in the neighborhood” for communities that may be lacking in safe, accessible green spaces. And, green schoolyards are proving to be effective learning spaces that can not only improve academic achievement in reading, writing, math, science and social studies, but also sharpen problem-solving skills and improve student behavior.
Our mission and vision have not changed, but the new brand was chosen to communicate that this is a serious issue which compels us all to take action so children in the 21st century are able to reap the myriad of benefits they derive from outdoor play and learning.